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Imagem e percepção de valor em esquadrias de alumínio e PVC
(2014-04-29)
The Brazilian civil construction market lives nowadays its best moment, influenced by the program of accelerated growth represented by investments in infrastructure and mainly the easy access to credit for home ownership. ...
A imagem percebida pelo consumidor em relação ao valor da marca em perfumes de luxo
(2014-04-28)
The present research was to identify the image perceived by the consumer to the value of the brand in luxury fragrances. With the evolution of marketing over the years many changes and improvements were necessary for the ...
Interface empreendedorismo e resiliência: um estudo de caso ambientado na Flytour Viagens e Turismo Ltda
(2014-05-29)
Intense discussions on the subject of entrepreneurship have generated great interest from the part of various researchers. The study on the behavior of the entrepreneur is considered today as a source of new ways to ...
Imagem de produto : a configuração da imagem do vinho fino
(2014-04-28)
International trading has become a common activity in global economics. According to
information of Brazilian Wine Institute (IBRAVIN) 80% of the sold wine in Brazil are
imported. Product image plays as important role ...
A configuração da imagem do imóvel residencial (apartamento) na percepção do comprador
(2014-04-30)
The objective of this work is to identify the flat image, formed from the point of view to the
people who bought it. Trough this image, it is understood as representations, views, beliefs or
even networks of meanings of ...
Capital social e intenção empreendedora dos estudantes de administração de uma instituição de ensino superior da serra gaúcha
(2014-11-12)
Entrepreneurship is bound to awaken the desire to create new venturesin people. These businesses are essential to the generation of wealth, job creation and are responsible for technological innovations. Furthermore, ...
Aspectos da qualidade em vinhos tintos : um estudo comparativo entre consumidores e profissionais do setor vinícola
(2014-06-16)
Perceptions of quality, image and value and the purchase behavior are acts immersed in customers' subjectivity and individuality. This is also valid in wines. Initially, it was done a review in the recent literature of how ...
Modelos mentais dos empreendedores e sua relação com o desempenho organizacional : um estudo no setor metal mecânico de Caxias do Sul
(2014-04-30)
The concept of mental model is used in areas of knowledge to study the representations of systems, behavioral events and the content of these representations. This paper discusses the influence of these representations in ...
A prática relacional existente entre um fabricante e seus distribuidores e a percepção de valor do relacionamento na díade
(2014-05-06)
The interorganizacional relationships have attracted several studies of marketing about the theme Relationship Marketing. This paper addresses how the dimension of relationship marketing can influence the value’s perception ...
A transformação de uma transportadora em um operador logístico como forma de agregar valor aos serviços prestados e ampliar a sua competitividade
(2014-04-28)
The logistic has been revealed an strategic element, making possible the differentiation on assistance to customers necessities. So, logistics operation outsourcing turns real, and it gets the organizations to focus on ...