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Now showing items 721-730 of 751
A emoção no contexto da prestação de serviços : um estudo aplicado junto a usuárias dos serviços de obstetrícia de um hospital público
(2014-04-30)
This study aims to identify ambivalent emotions (positive and negative) experienced by delivering mothers using obstetric services at the Caxias do Sul General Hospital (RS). The
process of identifying such emotions may ...
A dimensão tácita do conhecimento nas práticas contábeis : uma análise dos processos de elaboração e apresentação de relatórios em organizações contábeis
(2014-05-06)
The growing needs in terms of information refers to pro-active attitudes seeking to maximize the quality of this information. In the accounting sector, reporting and presentation to customers are not required to the practice ...
Imagem e percepção de valor nas intenções de compra de carne de frango
(2014-04-29)
Brazil is currently featured at an important position on the world market as a chicken meat producer and exporter, what generates jobs and the permanence of man living on farms.
Research shows that the consumption of ...
Imagem e percepção de valor em esquadrias de alumínio e PVC
(2014-04-29)
The Brazilian civil construction market lives nowadays its best moment, influenced by the program of accelerated growth represented by investments in infrastructure and mainly the easy access to credit for home ownership. ...
A imagem percebida pelo consumidor em relação ao valor da marca em perfumes de luxo
(2014-04-28)
The present research was to identify the image perceived by the consumer to the value of the brand in luxury fragrances. With the evolution of marketing over the years many changes and improvements were necessary for the ...
Interface empreendedorismo e resiliência: um estudo de caso ambientado na Flytour Viagens e Turismo Ltda
(2014-05-29)
Intense discussions on the subject of entrepreneurship have generated great interest from the part of various researchers. The study on the behavior of the entrepreneur is considered today as a source of new ways to ...
Imagem de produto : a configuração da imagem do vinho fino
(2014-04-28)
International trading has become a common activity in global economics. According to
information of Brazilian Wine Institute (IBRAVIN) 80% of the sold wine in Brazil are
imported. Product image plays as important role ...
A configuração da imagem do imóvel residencial (apartamento) na percepção do comprador
(2014-04-30)
The objective of this work is to identify the flat image, formed from the point of view to the
people who bought it. Trough this image, it is understood as representations, views, beliefs or
even networks of meanings of ...
Capital social e intenção empreendedora dos estudantes de administração de uma instituição de ensino superior da serra gaúcha
(2014-11-12)
Entrepreneurship is bound to awaken the desire to create new venturesin people. These businesses are essential to the generation of wealth, job creation and are responsible for technological innovations. Furthermore, ...
Aspectos da qualidade em vinhos tintos : um estudo comparativo entre consumidores e profissionais do setor vinícola
(2014-06-16)
Perceptions of quality, image and value and the purchase behavior are acts immersed in customers' subjectivity and individuality. This is also valid in wines. Initially, it was done a review in the recent literature of how ...