Buscar
Itens para a visualização no momento 211-220 of 751
O endosso por celebridade e a gestão da imagem da marca : evidências empíricas a partir do estudo da marca Ipanema Gisele Bündchen
(2014-05-29)
Positioning is a fundamental concept to understand the role played by brands in contemporary societies, which applies to what the brand represents on consumers´ minds. On that account, the archetype paradigm is an approach ...
Avaliação das práticas de gestão com as estratégias prescritivas do setor moveleiro de Lagoa Vermelha
(2014-05-22)
The research aimed at to describe how it happens the development of the strategic conduct and the alignment of the administration practices, of the companies in study, regarding the strategies prescritives of the section ...
A geração de resíduos sólidos no festival gastronômico de Carlos Barbosa : o Festiqueijo
(2014-05-29)
An event (gastronomical festival) has the characteristics of a touristic enterprise consuming water, energy and goods, which generate solid residues, gas emissions and residuary water. Thus the identification of the different ...
Leitura de narrativas visuais e verbo-visuais no PNBE-2010
(2014-05-29)
How do the students of the 5th grade attribute meaning to the Visual and Verb-visual narratives of the National Programme of the School Library (PNBE/2010), facing the potential of languages presented in the chosen literary ...
Proposta de uma sistemática para aplicação em projetos voltados à redução do custo de produtos
(2014-05-29)
The present work aimed to develop and implement a systematics for use in projects related to products costs reduction, geared to meet the goals of cost and time. The proposal included an approach based on the Value Analysis ...
Um estudo sobre as formas da avaliação da inovação e os critérios de avaliação dos prêmios de inovação
(2014-05-21)
Innovation is said to be one of the main alternatives for gaining and maintaining organizations´ competitiveness. Innovating is now one of the most important alternatives for corporations to keep themselves competitive, ...
Turnover na hotelaria: estudo de caso da rotatividade de funcionários de uma rede hoteleira de Curitiba (PR)
(2014-05-30)
This work is fundamentally about the issue about tourism and hostelry, configure service management and people management emphasizing the case study about a Curitiba´s hotel chain turnover of staff, by analyzing strategies ...
Modificação da superfície do polipropileno por imersão em plasma de baixa energia
(2014-05-23)
The use of low energy plasma immersion with active screen as a convenient approach for polypropylene (PP) surface modification is described in this work. Employing a stainless steel cathodic cage coated with carbon in order ...
Fundamentos legais e imapctos físicos, sociais, econômicos e ambientais da edificação de um grande empreendimento à comunidade de entorno : o caso do Barrashoppingsul
(2014-05-23)
Urban growth has led to changes in the natural environment as large developments are built to
meet the demand of society for their needs and for seeking a better quality of life. However,
insertion of the artificial ...
Turismo e paisagem cultural: para pensar o transfronteiriço
(2014-06-05)
The analysis developed in this research origins from the perception of the need of more profound studies related to brazilian border areas, regarding tourism, specially in their cultural and symbolic dimension. Beyond the ...