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Items 11-20 di 23
O mito da mulher no cinema: análise da representação feminina no filme "Tudo sobre minha mãe"
(2019-12-10)
This work addresses the woman myth and its relation with female characters? construction in cinema through art direction. The bibliographic research assists in understanding how women are represented in society and how ...
Análise da percepção de mães brasileiras e americanas em relação à influência da publicidade em canais do YouTube nas escolhas de consumo do público infantil
(2019-12-10)
Child consumption is growing worldwide and it is increasingly common to see products and services designed exclusively for children. The tools used to attract children have the most varied molds, however currently stand ...
Cenas pós-créditos como estratégia de fidelização de público no Universo Cinematográfico Marvel
(2019-12-10)
This monograph aims to investigate how the post-credit scenes of the Marvel Cinematographic Universe contribute to the audience loyalty strategy in the Avengers' path until Ultimato. For this, we chose the method of content ...
O governo civil militar e o cinema brasileiro: a censura cinematográfica e o triunfo das pornochanchadas
(2019-12-11)
The subject of this research comprises the relationship between the Pornochanchadas cinematic movement and the 1964 Military Dictatorship. The Pornochanchadas followed a worldwide trend of success and peaked during the ...
A representatividade na comunicação: o papel do negro na publicidade brasileira
(2019-07-15)
This monography aims to address aspects related to the perception of Brazilian consumers about the presence of the black people in the country's advertising, analyzing the causes and benefits that this theme can bring, ...
Um estudo da obra Sonic Highways da banda Foo Fighters sob a ótica dos conceitos de storytelling e transmídia
(2019-07-15)
Since of the strategies of advertising an entertainment product can be based on theoretical concepts of communication. A series of videos uploaded from the TV series was made with the release of Sonic Highways script from ...
Mockbuster na produção cinematográfica: a imitação é a forma mais sincera de elogio?
(2019-07-25)
The main focus of this study is to identify the way in which the mockbusters are inserted in the cinematographic industry, as well as to verify its technical features in order to increase the knowledge about this practice, ...
Como a narrativa transmídia transformou Harry Potter em um fenômeno
(2019-07-15)
This work quests identify how the Harry Potter literary work became a phenomenon storytelling transmedia, associated with the importance of the consumer for the development of the literary work for other platforms. The ...