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A proteção jurídica dos consumidores hipervulneráveis no Brasil no que se refere à publicidade e ao superendividamento
(2019-07-05)
The consumer is considered by the Law as the vulnerable in the relationship of consumption, however, there are consumers who are already perceived by jurisprudence and doctrine as hypervulnerable, that is, even more fragile ...
Análise das técnicas de persuasão e heurísticas na campanha de lançamento da marca Amanco no Brasil
(2019-12-11)
This paper aims to understand how the persuasion and heuristics techniques were used in the purchase decision processes in the launching campaign of the Amanco brand launch in the Brazilian market in 2006. For this, a ...