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A publicidade em meio à sociedade do cansaço: seria o minimalismo a alternativa mais eficiente para a otimização do consumo de informações?
(2023-07-11)
This research seeks to discuss the hypothesis of the minimalism being the best way for a faster and clear content absorption or not. Thereunto, besides the current society moment diagnosis, focused on the pattern of the ...
Marketing jurídico digital e o provimento 205/21 do código de ética da OAB
(2023-07-20)
The present undergraduate thesis aimed to investigate the exponential growth of Legal Marketing in the digital age, as well as to analyze the practical consequences in the daily life of lawyers in light of the ethical-professional ...
Percepções do fazer publicitário sobre os impactos das definições da Lei Geral de Proteção de Dados
(2023-12-07)
This monograph aims to understand the transformations that advertising has undergone since the rise of the General Data Protection Law, since personal data is necessary for the profession. We then seek to understand how ...
O storytelling construído ao longo dos anos pelo streamer Gaules e o impacto no sucesso do campeonato IEM Rio Major 2022 de Counter Strike Global Offensive (CS:GO)
(2023-12-09)
The study titled "The Storytelling Built Over the Years by Streamer Gaules and the Impact on the Success of the IEM Rio Major 2022 Championship of Counter-Strike Global Offensive (CS:GO)" investigates the use of storytelling ...
A busca de valor em marcas da perfumaria nacional: uma análise a partir do imaginário da brasilidade
(2023-12-20)
The present work has the objective of understanding how the current national perfume brands strategically use the brand equity associated with the construction of the imaginary of Brazilianness. The work has a qualitativ ...
Ética publicitária em jogo: falácias da comunicação com o uso do greenwashing
(2023-12-20)
The present work aims to investigate how the advertising communication of current beauty product brands covers up relevant information related to sustainability based on greenwashing techniques. Thus, the methodology ...
Uma nova perspectiva para a comunicação junto ao consumidor: a possibilidade da publicidade nativa
(2023-12-20)
The presente work aims to understand the possibility of a more spontaneous and authentic communication for brands, based on the concept of native advertising, which can be understood especially from the context of digital ...
A influência da marca na compra de chocolates pelo consumidor: um estudo a partir da técnica de blind test
(2023-12-20)
The present study aims to understand the influence of the brand on the consumer's chocolate purchase decision process, especially using the blind test technique. For this, there is an initial quantitative approach with ...
Marketing esportivo: o elo da National Basketball Association no enriquecimento da experiência do consumidor
(2023-12-12)
The brand development of the major North American Basketball League, the National Basketball Association (NBA), has diverse strategies to generate sale and business in the sport market. Nonetheless, the hurdle of customer ...