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A interação de estratégia competitiva e custos com o processo de desenvolvimento de produtos: um estudo multi-casos
(2014-05-30)
Companies need to develop specific capabilities in the process of product development, in order to this process contributes directly to competitive strategy, producing products with costs, prices and expectations compatible ...
A configuração da imagem de um shopping center na percepção de consumidores locais
(2014-06-04)
The present work consists in identifying the image of Shopping Center Iguatemi Caxias, in the perspective of local consumers. Images are understood as a being organized as a net of meanings or schemes, which are arranged ...
Da administração legal ao business process management : o mapeamento de processos de negócio em escritórios de advocacia
(2014-06-02)
This work uses the Legal Administration, as a tool to guide and lead the legal services organizations toward to innovation and competitiveness, along with Business Process Management (BPM) methodology as an option for ...
As inter-relações entre liderança, comunicação e cultura nas organizações
(2014-06-02)
Following a tendency within the social sciences to understand the relationship among the processes that compose it, this study aims to examine the interrelationships among leadership styles, the leader communication and ...
Confiança, valor e lealdade do consumidor : um estudo desenvolvido em uma concessionária de veículos
(2014-06-03)
This work discusses the strategy of customer retention through the practice of relationship marketing in the context of retail services at the car dealership. More specifically, the Passion Automóveis Ltda., Peugeot ...
Envolvimento da alta direção e inteligência competitiva : uma análise sobre suas relações em organizações de médio e de grande porte da serra gaúcha - Brasil
(2014-06-02)
Competitive Intelligence (CI) is an emergent topic with strategic importance for nations and enterprises, and with your continuum theoretical development, arise the necessity to establish links with another knowledge fields. ...
A produção integrada de maçã frente às exigências do mercado internacional de frutas
(2014-06-02)
The increasing demand for quality and safe food is been pushing the agri-food chains to adopt alternative production systems, with the purpose of generate healthy and innocuous products for human consumption through traceable ...
Análise sistêmica da cadeia produtiva da maçã na região sul do Brasil : uma perspectiva do desempenho
(2014-06-02)
The context of globalization is an evolutionary process of society, together with other factors that require the companies to form different arrangements, seeking to remain competitive in the market. The changes in this ...