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Hecriatia : design auxiliando a criatividade e a materialização de ideias em jogos de interpretação
(2021-07-24)
The ability to transmit ideas clearly from our mind to a project has an impact directly on how we express ourselves, influence us on our search for information and how we visualize our goals. In the creative and artistic ...
O pós-vendas na fidelização do cliente estrangeiro: uma perspectiva de dealers do setor automotivo
(2022-07-13)
Considered by several companies as a market necessity, after-sales, when well structured, acts as one of the most effective tools for customer fidelity. The aim of the present study is to analyze the role of after-sales ...
A rua é nossa: design para a conscientização sobre violência de gênero em espaços públicos
(2021-09-09)
The fear and insecurity that women face when walking in public spaces show the need and importance of this work, which aims to contribute to awareness of the topic, consequently generating empowerment and more security in ...
Utilização de fibras de polipropileno como fator de minimização da desagregação do concreto ocasionado pelas altas temperaturas
(2022-12-20)
Widely, concrete is the most applied building material in the world, due to several factors. Among its properties, it is possible to highlight its good performance at high temperatures, characterized by its low thermal ...
Antecedentes da intenção de recompra : um estudo com consumidores de e-marketplace
(2023-03-21)
Studies on repurchase intention have been gaining prominence recently, because in competitive markets the relationship between the brand and the consumer is of great importance for companies, since repurchase intention ...
Storytelling e a construção de experiências turísticas:uma análise do passeio de Maria Fumaça e Epopeia Italiana
(2022-12-17)
The cultural tourism sector has been developed itself significantly in recent decades and, when talked about visitors, it was no different. Today, they're seeking for more complete experiences, through those one that allows ...
A contribuição do relações públicas na construção da identidade, imagem e reputação das organizações - um estudo de caso sobre empresas de cosméticos e beleza
(2021-12-11)
This research has as its' central theme the contribution of Public Relations in the construction of the identity, image and reputation of organizations - a case study on cosmetics and beauty companies. This study adopted ...