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A imagem percebida pelo consumidor em relação ao valor da marca em perfumes de luxo
(2014-04-28)
The present research was to identify the image perceived by the consumer to the value of the brand in luxury fragrances. With the evolution of marketing over the years many changes and improvements were necessary for the ...
Interface empreendedorismo e resiliência: um estudo de caso ambientado na Flytour Viagens e Turismo Ltda
(2014-05-29)
Intense discussions on the subject of entrepreneurship have generated great interest from the part of various researchers. The study on the behavior of the entrepreneur is considered today as a source of new ways to ...
Investimentos em recursos para a vantagem competitiva : uma análise da criação e distribuição de valor na vinícola Salton
(2015-02-24)
In industrial practices context, competition is a social phenomenon that arises from the need of enterprises to remain active in the market. The permanence and continuity of their practices depend, under a competitive point ...
A influência da competência profissional, da inteligência emocional, da produtividade e do engajamento sobre a satisfação com o trabalho em uma ambiente de serviços de saúde
(2019-06-13)
The representativeness of the service sector is increasing in a global way and the quality of the services offered is largely determined by the skills, competencies and attitudes of the professionals who provide it. In ...
Estudo sobre as vantagens competitivas de empresas de Carlos Barbosa especializadas na exportação indireta
(2019-07-01)
Due to globalization, companies of all sizes realized the necessity and the opportunity to internationalize their products and services. However, this process requires certain resources and commitment of all those involved ...
Fatores que impactam no insucesso de micro e pequenas empresas do setor metalmecânico da Serra Gaúcha sob a ótica de especialistas
(2019-10-10)
Micro and small businesses contribute to the well-being of their places as they create jobs, introduce innovations and stimulate economic growth. By producing goods and services, they help large companies and allow the ...
Prontidão para tecnologia, inteligência de produto e customização em massa como preditores do valor de uso no contexto dos smart products
(2019-12-18)
Digital transformation has attracted considerable interest from the academic and business community because of its huge impact on products and services. In this sense, the importance of theoretical and empirical research ...
Impactos dos modelos mentais no desempenho organizacional : um estudo no setor metalmecânico de Caxias do Sul
(2015-08-14)
Mental models are described as a set of representations, a world view. They are biases and assumptions that impact directly on the individual actions. Based on the theoretical assumptions this study had the purpose to ...
Intenção de recompra de cervejas especiais : efeitos da imagem de preço de produto e do valor percebido
(2018-02-20)
The image of product price and perceived value are important indicators of the intention to repurchase. To this end, the objective of this study was to verify the relations between the product price image, the perceived ...