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O futebol feminino "Veio Pra Ficar": um estudo de caso da campanha de lançamento do batom "Power Stay" da marca Avon com a jogadora Marta
(2020-07-27)
This monograph presents a study about Avon's "Veio Pra Ficar" campaign regarding the launch of the Power Stay lipstick, which was hosted by the soccer player Marta. To contextualize the scenario for launching the campaign ...
Aprendizagem em nível organizacional através da interação entre o formal e o informal no desenvolvimento de aplicativos em uma instituição financeira
(2018-04-03)
Advances in information technology transformed the supply, development and consumption of financial products and services. However, IT investments alone do not promote a sustainable advantage, the way the organization ...
O alinhamento do pensamento estratégico: o Balanced Scorecard como condutor do processo na Caixa Econômica Federal
(2014-05-19)
This work has as its objective to verify if the adoption of the concepts of BSC (Balanced Scorecard) in the management evaluation of the business units of Caixa Econômica Federal is contributing to standardize the strategic ...
O processo empreendedor na constituição da indicação geográfica Vale dos Vinhedos: uma análise sob a ótica do sistema de capitais
(2019-08-09)
The Vale dos Vinhedos region is the most important wine producer in Brazil, both in terms of tradition and production. It is located in the northeast of Rio Grande do Sul / Brazil and is made up of small rural properties, ...
O controle de convencionalidade do marco legal da biodiversidade à luz da convenção nº169 da organização internacional do trabalho
(2021-03-29)
The Law No. 13,123 of 2015, since its promulgation, has been the target of criticism by indigenous peoples and communities and traditional farmers. They argue that the rule would not have respected their right to be consulted ...