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Imagem e percepção de valor nas intenções de compra de carne de frango
(2014-04-29)
Brazil is currently featured at an important position on the world market as a chicken meat producer and exporter, what generates jobs and the permanence of man living on farms.
Research shows that the consumption of ...
Cocriação de valor e desempenho de mercado: um estudo em lojas exclusivas do segmento de móveis planejados
(2020-07-07)
The literature about to the co-creation of value indicates that co-created products or services have greater pricing potential and positively influence the development of new innovation strategies for products and services, ...