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A publicidade garantida pelo registro de imóveis e a proteção ambiental
(2014-06-05)
In Roman law the protection of property and evidence of its ownership was achieved through actions in the absence of a system of Property Registry. The right of ownership was highly individualistic and patrimonial. In ...
O endosso por celebridade e a gestão da imagem da marca : evidências empíricas a partir do estudo da marca Ipanema Gisele Bündchen
(2014-05-29)
Positioning is a fundamental concept to understand the role played by brands in contemporary societies, which applies to what the brand represents on consumers´ minds. On that account, the archetype paradigm is an approach ...
Conceptualização de "serra gaúcha" no discurso turístico publicitário
(2014-06-05)
Serra Gaúcha is considered a dense area of tourist vocations tourist, historical-cultural, enogastronomy and industrial. Understanding "Serra Gaúcha" as the demarcation of certain regional areas, we start from the principle ...