The image of price is formed by representations, impressions, beliefs and networks of meanings that are stored in the memory of individuals in a subjective, emotional context and in holistic way that are related to factors ...

Brazil is currently featured at an important position on the world market as a chicken meat producer and exporter, what generates jobs and the permanence of man living on farms. Research shows that the consumption of ...

The Brazilian civil construction market lives nowadays its best moment, influenced by the program of accelerated growth represented by investments in infrastructure and mainly the easy access to credit for home ownership. ...

The present research was to identify the image perceived by the consumer to the value of the brand in luxury fragrances. With the evolution of marketing over the years many changes and improvements were necessary for the ...

International trading has become a common activity in global economics. According to information of Brazilian Wine Institute (IBRAVIN) 80% of the sold wine in Brazil are imported. Product image plays as important role ...

The objective of this work is to identify the flat image, formed from the point of view to the people who bought it. Trough this image, it is understood as representations, views, beliefs or even networks of meanings of ...

Developing and maintaining consumer loyalty towards the brand is a strategic requirement for successful business. In the current competitive context, the consumer is no longer interested in buying products or services only ...