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Arquétipos na construção de personagens : um estudo de caso sobre Jake Peralta da série Brooklyn Nine-Nine
(2020-07-27)
This monograph aims to analyze how the archetypes behave and affect each other using episodes of the fictional series Brooklyn Nine-Nine, verifying the way that this behavior presents itself. The method used was the Case ...
La Casa de Papel : a narrativa e a jornada do (s) anti-herói (s)
(2020-07-24)
La casa de papel es una serie española q se ha tornado un fenómeno mundial después de ser adicionado al catálogo de streaming de la Netflix.El presente trabajo visa compreender los elementos q envolvieron el suceso de la ...
Em conexão com a emoção : a importância do marketing emocional para criação de lovemarks
(2020-07-30)
In a market scenario of intense competitiveness, the parity of products and services causes brands to seek new differentials. These differentials, which not only promote a good customer experience, but also contribute to ...
As personagens femininas no jogo Mortal Kombat : uma análise estética a partir da imagem estereotipada da mulher
(2020-07-23)
This monograph analysis the female image on the electronic fighting game Mortal Kombat, focusing on its sexualized stereotype. For its elaboration, it was necessary to search for historical informations about women, feminism, ...
Análise de identidade e personalidade da Vans : estudo de caso e representação de seus consumidores ao longo da história da marca
(2020-07-27)
This study seeks to present the identity, brand personality of Vans and also demonstrate how the personality and self-concept was portrayed of consumers towards its advertisements. The research has the general objective ...
A influência do merchandising no processo de decisão de compra de produtos para pets
(2020-07-30)
The pet market is constantly growing in recent years, one of the factors that justify this phenomenon is the fact that people are increasingly humanizing their pets, that is, treating them as a member of the family. ...
A adaptação das histórias em quadrinhos para o cinema: análise das representações do empoderamento feminino na personagem Mulher-Maravilha
(2020-07-27)
The objective of the study is to verify the evolution of the character Wonder Woman throughout the comic books ant its adaptation for the cinema, in order to detect reflexes of the feminine empowerment that happened socially ...
O legado da princesa : a construção da personagem feminina em Star Wars
(2020-07-29)
This work aims to understand how the female character is constructed in the North American science fiction saga Star Wars, with an approach that involves, notably, the perspective of myth and how it?s constructed. The case ...
O futebol feminino "Veio Pra Ficar": um estudo de caso da campanha de lançamento do batom "Power Stay" da marca Avon com a jogadora Marta
(2020-07-27)
This monograph presents a study about Avon's "Veio Pra Ficar" campaign regarding the launch of the Power Stay lipstick, which was hosted by the soccer player Marta. To contextualize the scenario for launching the campaign ...
Fake news como ferramenta persuasiva de desinformação na era da pós-verdade
(2020-12-17)
The present academic work studies the fake news through the communicative and persuasive bias, as well as its insertion in the post-truth context. It aims to identify how fake news persuades with false information in the ...
Futuro das agências de publicidade no Brasil: percepção de profissionais da região Sul e Sudeste
(2020-12-22)
Advertising is a very dynamic area, constantly guided by changes in society. To be able to follow all innovations, it is necessary to look beyond the present, seeking to trace trends and possible structural changes. ...