Omni-channel generates integration of multiple environments to improve customer interaction with the retailer. These transformations of the retail industry have been largely influenced by the internet and the new purchase ...

Digital transformation has attracted considerable interest from the academic and business community because of its huge impact on products and services. In this sense, the importance of theoretical and empirical research ...

Serious leisure is undertaken systematically and is so meaningful and exciting to practitioners that they embark on a leisure career, wanting to practice it long-term. As a result, serious leisure brings social and ...

Products tend to have a predominance of utilitarian value or hedonic value in the consumer's mind, but it is worth highlighting that the same product can generate a greater perception of utilitarian value and, in other ...

Consumer engagement has emerged as the main customer management movement today, with a proposal to evolve the concept of relationship marketing. In this sense, research aims to distinguish consumer attitudes and behaviors ...

The increasing complexity of the consumer journey in the retail sector, driven by rapid and profound digital transformation, has demanded that companies operate in a more integrated, responsive, and personalized manner ...