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A apropriação do feminismo pela publicidade contemporânea e sua relação com o contexto social
(2019-07-20)
This monograph aims to analyze how the advertising that seeks to manifest feminist ideals in today's society develops, a complex context that involves a dispute between the exaltation and the opposition to feminism. The ...
As personagens femininas no jogo Mortal Kombat : uma análise estética a partir da imagem estereotipada da mulher
(2020-07-23)
This monograph analysis the female image on the electronic fighting game Mortal Kombat, focusing on its sexualized stereotype. For its elaboration, it was necessary to search for historical informations about women, feminism, ...
O futebol feminino "Veio Pra Ficar": um estudo de caso da campanha de lançamento do batom "Power Stay" da marca Avon com a jogadora Marta
(2020-07-27)
This monograph presents a study about Avon's "Veio Pra Ficar" campaign regarding the launch of the Power Stay lipstick, which was hosted by the soccer player Marta. To contextualize the scenario for launching the campaign ...
“A linda ex” - feminismo e estereótipo da mulher na publicidade brasileira
(2021-01-05)
Observing the importance of social movements in today's society, this research seeks to understand how feminism is used in cosmetics advertisements. As a guiding means, the 2015 campaign, "A Linda Ex", will be used, verifying ...