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Itens para a visualização no momento 21-30 of 32
Relação entre prioridades competitivas, inovação, e vantagem competitiva na cadeia produtiva da uva e vinho
(2018-04-27)
The search for Competitive Advantage has become fundamental to the survival and prominence of organizations. Thus the objective of this thesis was to analyze the relationship between Competitive Priorities, Product and ...
Avaliação dos sistemas de compliance com a governança corporativa nas organizações da Serra Gaúcha : uma análise nas empresas de capital aberto com ações na BM&F Bovespa
(2018-10-28)
Fraud in business causes fear for the top management oversight of organizations, due to the complexity and dynamism of corporate processes, which lead to a lack of control of the ethics of responsibility. However, regulatory ...
Efeitos dos níveis de preço e do conhecimento da marca sobre a percepção de valor, da qualidade, da justiça, do simbolismo e da intenção de compra
(2018-10-17)
Understanding consumer behavior is essential to understanding people's needs and desires, as well as the behavior of supply and demand. In addition, it is important to know how the consumer makes the purchase decision, ...
Facilitação de valor, valor de uso e satisfação de clientes como determinantes da intenção de recompra no contexto de uma instituição de ensino superior
(2018-11-16)
The theme of this research was focused in the constructs that determine the repuchase intention, in which the research is based in a University of Caxias do Sul. The objective of this research project was develop, test and ...
A imagem de lojas online e seus impactos sobre a intenção de recompra
(2018-11-16)
Information Technology and the Internet have started to provide a new business environment where consumers, companies and suppliers have found an alternative to traditional business processes: e-commerce and webstores. ...
Impactos da inovatividade, da inovação de produto e da capacidade tecnológica no desempenho organizacional
(2018-02-28)
The competitive organizational environment changes quickly, due to the competitive pressures of the market. Observing the globalized scenario, there are movements that have emerged from the concept of industry 4.0, coming ...
Intenção de recompra de cervejas especiais : efeitos da imagem de preço de produto e do valor percebido
(2018-02-20)
The image of product price and perceived value are important indicators of the intention to repurchase. To this end, the objective of this study was to verify the relations between the product price image, the perceived ...
Cocriação, valor de uso, satisfação e custos de troca como antecedentes da retenção de cliente no ensino superior
(2018-07-30)
The customer retention is considered a possible source of competitive vantage and a key factor of success to organizations that seek to improve their market share and profitability. However, there isn’t a consensus about ...
Determinantes da lealdade à marca: um estudo no contexto de uma marca de refrigerante
(2018-08-16)
Developing and maintaining consumer loyalty towards the brand is a strategic requirement for successful business. In the current competitive context, the consumer is no longer interested in buying products or services only ...
Technology entrepreneurship: an exploratory study
(2018-05-21)
Technology entrepreneurship refers to the use of technology to create and explore business opportunities in order to generate value, based on entrepreneurship and technology that may generate innovation. Based on this ...