Inovação de produtos inteligentes a partir da internet das coisas : um estudo de casos múltiplos em empresas do Rio Grande do Sul

Abstract

The innovation and implementation of smart products has been growing in recent years, since the development of new technologies makes products adaptive and generators of advantages for the human being. The aim of this master's thesis is to study product innovation from the internet of things, based on one of the dimensions of Oslo: product innovation. In the sequence is explored the internet of things, based on intelligent products. From the studies reached in the literature, this dissertation aimed to identify how companies felt the need to work with intelligent products. The methodology used in the research is a multiple case study, qualitative with content analysis, exploratory and descriptive. The interviews were done through a questionnaire, with five companies from Rio Grande do Sul. Data analysis were performed with the aid of NVivo 12 software. This work addresses the needs, facilities and difficulties for the development of intelligent products from the internet of things and aims to contribute scientifically to the university and the administrators of the area. One of the main results observed through the research was a much greater tendency for smart products to succeed when their launch is linked to the goals and strategies of the organization, based on a common purpose among all the members. In addition, it has been realized that the companies that innovate tend to stay in the market, because the internet of things has a clearly beneficial effect. Finally, it is important to note that having the courage to innovate, evaluate the financial return and align innovation with the strategic planning of the company are essential elements when implementing products through the internet of things.