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O impacto da consciência da marca, da credibilidade da marca, da inovação percebida e da qualidade percebida na intenção de compra de automóveis SUVs
(2020-01-16)
Knows who is the customer, what the customer thinks and how the customer reacts to the stimuli present at the time of purchase is fundamental for the marketing area. The first antecedent to investigate is brand awareness, ...
Desempenho organizacional, satisfação no trabalho, esforço instrucional e comprometimento: um estudo ambientado em escolas no Vale do Caí-RS
(2020-06-30)
Organizational performance is a relevant factor for all types of organizations, regardless of whether their purpose is a financial result or not. In the school environment, more specifically elementary schools, it is ...
Meu chefe é um algoritmo: o efeito da confiança entre motorista e a plataforma de economia compartilhada Uber, um estudo de caso na cidade de Caxias do Sul-RS
(2020-06-30)
The sharing economy consolidates today as a new business model that has been transforming a
way of interaction, negotiation and work relations. For the development of a study, explore the
Uber sharing rideshare platform, ...
Antecedentes do desempenho individual no trabalho: o papel de aspectos empreendedores e organizacionais
(2020-10-14)
In an increasingly competitive scenario, it becomes relevant to search for evidence of how to provide the best individual performance of the employee seeking the survival and success of organizations. Given this, the present ...
Gamificação, motivação e engajamento no trabalho: um estudo qualitativo de múltiplos casos
(2020-06-16)
The motivation and engagement of an employee in the workplace are essential for carrying out their activities and consequently generating results for the company. Gamification, in turn, is the use of activities, applications ...
Contribuição das práticas dos programas de aprendizagem experiencial para o desempenho gerencial: um estudo de casos múltiplos
(2021-01-23)
The literature review indicates that learning relationships are expected to become increasingly widespread and are thus supported by constantly evolving technologies. The learning process and the need for human beings to ...
Fatores de influência na captação de recursos financeiros para startups em campanhas de equity crowdfunding
(2021-03-02)
Entrepreneurial finance can be a necessity when the company is in an initial stage and needs to grow and consolidate itself in the market. In this context, Equity Crowdfunding is a type of financing that allows the general ...
Um estudo sobre informação para apoio à tomada de decisão gerencial em prestadores de serviços de saúde
(2020-07-27)
To meet the demand for public health, the Unified Health System (SUS) hires private health service providers. The contracted organizations contribute to the peculiarities of health policies in the search for business ...
Odireito de propriedade intelectual e a inovação como forma de proporcionar o desenvolvimento tecnológico no setor do agronegócio
(2021-03-12)
This is a dissertation whose object is to study intellectual property rights, the innovation process and technological development in the agribusiness sector. The objective of this research is to identify the relationship ...
Iniciativas de projetos para cidade inteligente baseada em tecnologia da informação e comunicação: práticas em áreas urbanas sob o prisma da sustentabilidade
(2020-08-04)
The study proposed to investigate the relationship of the Smart City project initiatives based on ICTs with the economic, social and environmental dimensions of the Triple Bottom Line. The objective is to aim how Smart ...