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Efeitos da atitude, envolvimento, experiência e valor simbólico sobre a intenção de compra de vinhos pela geração millenial
(2020-12-03)
Studies on consumer behavior have grown in the area of marketing, especially those that seek to associate them with purchase intent. This construct has special attention on the part of researchers because it presents ...
Efeitos dos níveis de preço e do conhecimento da marca sobre a percepção de valor, da qualidade, da justiça, do simbolismo e da intenção de compra
(2018-10-17)
Understanding consumer behavior is essential to understanding people's needs and desires, as well as the behavior of supply and demand. In addition, it is important to know how the consumer makes the purchase decision, ...
Qualidade da informação, desconfiança, risco percebido e intenção de compra no contexto de compras on-line
(2015-10-02)
Consumer behavior, facing the new options that the internet and online channels offer, has changed the way consumers act and search for the best purchase option. Therefore, the understanding of the antecedents or determinant ...