A rua é nossa: design para a conscientização sobre violência de gênero em espaços públicos

Abstract

The fear and insecurity that women face when walking in public spaces show the need and importance of this work, which aims to contribute to awareness of the topic, consequently generating empowerment and more security in these places. From an overview of gender violence and subsequent developments on the subject, it was possible to identify possible solutions for the scenario in question, based on three main pillars: impact, awareness and empowerment. With this, through studies guided by the design thinking of services, a project was developed that dialogues with women, but also seeks to bring the male audience into the discussion, as they are the aggressors and the root of the problem. Therefore, all elements that make up the business as a whole, whether website, application, product and visual communication, are based on the idea of empowering women and sensitizing men, aiming at raising awareness and changing thoughts and attitudes, even if in the long term . [resumo fornecido pelo autor]