Marias: design thinking e acolhimento para as profissionais da linha de frente dos casos de violência doméstica

Abstract

The issue of domestic violence has countless layers to be worked on. It is known that the records of police reports grow every year, as does the number of women assaulted by their partners and the number of victims of femicide. With the pandemic there was an aggravating factor in this number and a drop in the police report, this was due to the fact that the victim spends most of the time with his aggressor at home. This problem affects many areas, especially those who take care of these women within specialized shelters. These professionals are exhausted not only because of the cases they attend, but also with their personal life, and now, one more aggravating factor for the pandemic. Amidst all this problem, the question is: who takes care of these women? Therefore, this work aims to develop a service, brand and product project that contributes to the development of a space for speaking, listening and welcoming these professionals. To propose solutions to the problem, the Design Thinking methodology was used in the project. The result was the development of a brand - product - service system that aims to promote this welcoming environment, through: a service that collaborates with the management of emotional issues for professionals; a product that relates to the movement of going to the streets to claim rights; and a brand that the public recognizes. [resumo fornecido pelo autor]