Endomarketing como ferramenta introdutória da diversidade dentro de uma empresa varejista um estudo de caso da sim rede de postos

Abstract

The tool aimed to understand that the way of conducting the technique and the work environment can be a fundamental working tool for the diversity of work in the LGBTIA+ public, inducing a work study on a SIM Rede de Postos. Therefore, it was a bibliographic research that showed us important aspects of the institution's internal work environment and how the diversity of sexual orientation is implemented through the management of diversity in an organization. Subsequently, in-depth interviews were carried out with company professionals directly in the case, some who work and do not qualify these internal marketing actions. Finally, diversity management was presented as the main perspective of the beginning of the construction of a more egalitarian environment and without prejudice, helping the institution to grow through diversity and to improve its attitudes towards the work environment. [resumo fornecido pelo autor]