Percepções do fazer publicitário sobre os impactos das definições da Lei Geral de Proteção de Dados

Abstract

This monograph aims to understand the transformations that advertising has undergone since the rise of the General Data Protection Law, since personal data is necessary for the profession. We then seek to understand how privacy is defined in contemporary times, in addition to a greater understanding of the law and what challenges are imposed on advertising and the reaction expressed by the consumer, but also seeks to define personal data and its uses. Therefore, the methodology will be qualitative with an exploratory bias with cartographic inspiration, to establish the main factors that affect these issues. Since advertising and consumers face transformations proposed by the advent of the law, mainly with regard to privacy and care for personal data. [resumo fornecido pelo autor]