Análise do comportamento de compra online internacional de pessoas da terceira idade

Abstract

The growing number of elderly people in Brazil and around the world has made this group an increasingly active part of the population, also becoming an important portion of consumers of products and services. This motivates the objective of this study: to analyze the online shopping behavior of senior citizens. A quantitative descriptive survey approach was used, collecting data through a questionnaire applied to senior students in technology courses at the University of Caxias do Sul. The results indicate that, although these consumers value website security and accessibility, many still prefer physical stores, showing distrust in online shopping and dependency on social recommendations. The study concludes that improving the digital experience for seniors, emphasizing security and support, can encourage their adoption of e-commerce. [resumo fornecido pelo autor]