A contribuição do tradicionalismo para a criação do senso de pertencimento a uma organização empresarial: estudo de caso da Marcopolo e do CTG marco da tradição

Abstract

This study, carried out at the Marcopolo Foundation's Center of Gaucho Traditions Marco da Tradição, aimed to verify how traditionalism can contribute to the development of an individual's sense of belonging to a business organization. In this context, it also intended to investigate the role of culture and traditionalist cultural movements in Rio Grande do Sul; identify how the sense of belonging is consolidated in the subject; and analyze the way in which business organizations move to stimulate a sense of belonging in their workers. Its methodology is qualitative, bibliographical, with a case study carried out at CTG Marco da Tradição, belonging to the Marcopolo Foundation, linked to Marcopolo SA Four people who had direct and indirect links with the CTG, with the Marcopolo Foundation or with to Marcopolo SA, where each one answered a specific research instrument for the position they held and considering the research topic. As a result, Gaucho traditionalism became part of other environments, in addition to CTGs, such as companies, which began to cultivate traditionalism in its most historic form. In corporate spaces, all forms of incentive to local culture can be created, making the employee identify and strengthen their sense of belonging to that group, and this contributes to the employee's identification and belonging. The case of the Marcopolo company with CTG Marco da Tradição shows how this is possible through their practices. [resumo fornecido pelo autor]