Estudo para apoiar a implantação de uma franquia de móveis na Colômbia

Abstract

This study presents an analysis of the implantation of a furniture franchise in Colombia. Three dimensions were identified to analyze the feasibility of the franchise: market dimension, operational dimension and financial dimension. Data collection was based on a checklist created from literature review and was carried out through a qualitative research of an exploratory nature, with consultation on secondary sources and company experiences. The factors used in the checklist allowed the analysis of the destination market, the survey of the company's situation regarding the commercial operations for the foreign market and the financial analysis of the implementation of the franchise. The results indicate that the franchise will be viable as long as it is a small store with low operating costs and that the franchiser offers training and business support.(sic)