Projeto de criação de identidade visual para veículos utilitários elétricos da Tramontina

Abstract

This paper presents a visual identity proposal for Tramontina Multi's utility vehicles and a mobile app to promote the products and encourage a sustainable attitude. Using the sustainable mobility of the vehicles, which do not emit pollutants, the project seeks to propose a promotion strategy connected with its audience and aligned with the company's principles. The study is grounded on research that addresses themes such as sustainability, brand creation, visual identity, and digital interface. Through the Maria Luísa Peón and Meurer/Szabluk project methodologies, methods adapted to sustain development and create the visual identity and interface for the app have been created (sic).