Estudo de viabilidade de exportação de pisos móveis da empresa Hyva do Brasil para o Chile

Abstract

This study presents an analysis of the feasibility of exporting Hyva Floors to the Chilean market. The present work seeks to collect data about Hyva do Brasil Ltda, such as products, customer and market information, as well as relevant information about the target market in question. The research will be carried out through the qualitative and exploratory approach through the survey and analysis of secondary sources (bibliographical and documentary surveys) focusing on internal company analysis, general market analysis, competition analysis and finally the market entry strategy as well as the main criteria to be considered for their study. The results indicated that the export of Hyva Floors to the Chilean market will be viable, given the price competitiveness in relation to the competition, the considerable growth presented by the Chilean economy in the last years, as well as great possibilities of insertion in other niche markets.(sic)