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A emoção no contexto da prestação de serviços : um estudo aplicado junto a usuárias dos serviços de obstetrícia de um hospital público
(2014-04-30)
This study aims to identify ambivalent emotions (positive and negative) experienced by delivering mothers using obstetric services at the Caxias do Sul General Hospital (RS). The
process of identifying such emotions may ...
A dimensão tácita do conhecimento nas práticas contábeis : uma análise dos processos de elaboração e apresentação de relatórios em organizações contábeis
(2014-05-06)
The growing needs in terms of information refers to pro-active attitudes seeking to maximize the quality of this information. In the accounting sector, reporting and presentation to customers are not required to the practice ...
Imagem e percepção de valor nas intenções de compra de carne de frango
(2014-04-29)
Brazil is currently featured at an important position on the world market as a chicken meat producer and exporter, what generates jobs and the permanence of man living on farms.
Research shows that the consumption of ...
Imagem e percepção de valor em esquadrias de alumínio e PVC
(2014-04-29)
The Brazilian civil construction market lives nowadays its best moment, influenced by the program of accelerated growth represented by investments in infrastructure and mainly the easy access to credit for home ownership. ...
A imagem percebida pelo consumidor em relação ao valor da marca em perfumes de luxo
(2014-04-28)
The present research was to identify the image perceived by the consumer to the value of the brand in luxury fragrances. With the evolution of marketing over the years many changes and improvements were necessary for the ...
Interface empreendedorismo e resiliência: um estudo de caso ambientado na Flytour Viagens e Turismo Ltda
(2014-05-29)
Intense discussions on the subject of entrepreneurship have generated great interest from the part of various researchers. The study on the behavior of the entrepreneur is considered today as a source of new ways to ...
Imagem de produto : a configuração da imagem do vinho fino
(2014-04-28)
International trading has become a common activity in global economics. According to
information of Brazilian Wine Institute (IBRAVIN) 80% of the sold wine in Brazil are
imported. Product image plays as important role ...
A configuração da imagem do imóvel residencial (apartamento) na percepção do comprador
(2014-04-30)
The objective of this work is to identify the flat image, formed from the point of view to the
people who bought it. Trough this image, it is understood as representations, views, beliefs or
even networks of meanings of ...
Capital social e intenção empreendedora dos estudantes de administração de uma instituição de ensino superior da serra gaúcha
(2014-11-12)
Entrepreneurship is bound to awaken the desire to create new venturesin people. These businesses are essential to the generation of wealth, job creation and are responsible for technological innovations. Furthermore, ...
Aspectos da qualidade em vinhos tintos : um estudo comparativo entre consumidores e profissionais do setor vinícola
(2014-06-16)
Perceptions of quality, image and value and the purchase behavior are acts immersed in customers' subjectivity and individuality. This is also valid in wines. Initially, it was done a review in the recent literature of how ...
Modelos mentais dos empreendedores e sua relação com o desempenho organizacional : um estudo no setor metal mecânico de Caxias do Sul
(2014-04-30)
The concept of mental model is used in areas of knowledge to study the representations of systems, behavioral events and the content of these representations. This paper discusses the influence of these representations in ...
A prática relacional existente entre um fabricante e seus distribuidores e a percepção de valor do relacionamento na díade
(2014-05-06)
The interorganizacional relationships have attracted several studies of marketing about the theme Relationship Marketing. This paper addresses how the dimension of relationship marketing can influence the value’s perception ...
A transformação de uma transportadora em um operador logístico como forma de agregar valor aos serviços prestados e ampliar a sua competitividade
(2014-04-28)
The logistic has been revealed an strategic element, making possible the differentiation on assistance to customers necessities. So, logistics operation outsourcing turns real, and it gets the organizations to focus on ...
Sistema Toyota de desenvolvimento de produtos : uma análise em empresas moveleiras no polo de Bento Gonçalves
(2014-04-25)
The process of product development is an important factor to boost a company's competitive edge and has become increasingly critical due to the growing range and reduced lifecycle of products. A process of product development ...
O alinhamento do pensamento estratégico: o Balanced Scorecard como condutor do processo na Caixa Econômica Federal
(2014-05-19)
This work has as its objective to verify if the adoption of the concepts of BSC (Balanced Scorecard) in the management evaluation of the business units of Caixa Econômica Federal is contributing to standardize the strategic ...
Blendas a base de biopolímeros para liberação controlada de agroquímicos
(2014-05-29)
The incorporation and encapsulation of fertilizers in polymers blends are methods that can be used to reduce losses and to minimize environmental pollution. In this work, blends of Soy Protein Isolate (SPI) and Polylactide ...
Virulência de Nomuraea rileyi (Farlow) Samson e sua relação com a estrutura e composição cuticular de lavar de lepidópteros-praga
(2014-06-17)
Nomuraea rileyi is an entomofungus that mainly infects lepidopteran representatives of the
Noctuoidea superfamily, which includes key-pests of various crops of large economic importance.
Nevertheless, the susceptibility ...
Propriedades fisico-químicas, mecânicas e tribológicas de filmes finos de Si3N4 contendo MoS2
(2014-06-24)
One of the purposes of surface engineering is to combine physical-chemical,
tribological and mechanical properties of materials aiming high hardness, low friction
coefficient and high wear resistance, associated with ...
Viabilidade da incorporação de resíduos vitrificados de isoladores elétricos cerâmicos no processo de obtenção de revestimentos refratários produzidos a partir de concreto sílico-aluminoso
(2014-07-10)
With the approval of the 12.305/2010 law establishing the National Policy on Solid Waste (NPSW), all waste generated in Brazilian territory should be reduced, treated and reused within the concept of sustainable development. ...