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Planejamento de vendas de uma empresa metalúrgica atuante no segmento de cutelaria para intensificar vendas e fortalecer o relacionamento com clientes situados na Bolívia e Paraguai
(2023-12-08)
The present study addresses the increasing need for innovation and market expansion in an ever-evolving international trade environment. The metalworking company under analysis boasts a lengthy 112-year history in the ...
Marcas reciclando o passado: Vans e o desafio de comunicar para diferentes gerações de consumidores
(2023-12-20)
The present work aims to understand the different positioning strategies of the Vans brand, which communicate and captivate generations of consumers over the years. For this, an exploratory-qualitative research with an ...
Análise da influência da alteração de parâmetros de dimensionamento no custo de uma estrutura de concreto armado
(2023-12-14)
The structural design has evolved with the development of resources, especially computational ones, for analyzing the behavior of the structure. As a result, there is a responsibility and a need for civil engineers to use ...
Análise das manifestações patológicas e seus reflexos em edificações multifamiliares de uma mesma construtora
(2023-12-15)
Post-construction management is a very present issue when it comes to quality. Approaches such as performance and useful life of the building go beyond the execution phase. The present work aims to evaluate the effects ...