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A configuração da imagem de um shopping center na percepção de consumidores locais
(2014-06-04)
The present work consists in identifying the image of Shopping Center Iguatemi Caxias, in the perspective of local consumers. Images are understood as a being organized as a net of meanings or schemes, which are arranged ...
Da administração legal ao business process management : o mapeamento de processos de negócio em escritórios de advocacia
(2014-06-02)
This work uses the Legal Administration, as a tool to guide and lead the legal services organizations toward to innovation and competitiveness, along with Business Process Management (BPM) methodology as an option for ...
As inter-relações entre liderança, comunicação e cultura nas organizações
(2014-06-02)
Following a tendency within the social sciences to understand the relationship among the processes that compose it, this study aims to examine the interrelationships among leadership styles, the leader communication and ...
Confiança, valor e lealdade do consumidor : um estudo desenvolvido em uma concessionária de veículos
(2014-06-03)
This work discusses the strategy of customer retention through the practice of relationship marketing in the context of retail services at the car dealership. More specifically, the Passion Automóveis Ltda., Peugeot ...
Envolvimento da alta direção e inteligência competitiva : uma análise sobre suas relações em organizações de médio e de grande porte da serra gaúcha - Brasil
(2014-06-02)
Competitive Intelligence (CI) is an emergent topic with strategic importance for nations and enterprises, and with your continuum theoretical development, arise the necessity to establish links with another knowledge fields. ...
A produção integrada de maçã frente às exigências do mercado internacional de frutas
(2014-06-02)
The increasing demand for quality and safe food is been pushing the agri-food chains to adopt alternative production systems, with the purpose of generate healthy and innocuous products for human consumption through traceable ...
Análise sistêmica da cadeia produtiva da maçã na região sul do Brasil : uma perspectiva do desempenho
(2014-06-02)
The context of globalization is an evolutionary process of society, together with other factors that require the companies to form different arrangements, seeking to remain competitive in the market. The changes in this ...
Turismo em Cabo Verde : um estudo da competitividade entre os clusters de Santo Antão-São Vicente e Sal-Boa Vista
(2014-06-02)
Joint efforts between firms are increasingly common, even when there exists competitive rivalry in the market. Companies tend to group together in (I erased what was written here) clusters, forming critical masses of ...
Estruturação e desenvolvimento de uma joint venture em busca de maior competitividade : o caso de uma empresa gaúcha do setor metal-mecânico
(2014-06-04)
Strategic alliances are one of the choices for strategies of cooperation established between two or more companies with common goals in order to gain a competitive strategy. Joint ventures, among such possibilities, are ...
A maturidade do processo de sucessão: um estudo multicaso em empresas famíliares da serra gaúcha
(2014-06-02)
Family businesses form the economic base that sustains the process of creating goods and services in the Serra Gaúcha, northeast of Rio Grande do Sul - Brazil. In this sense, competition in all segments and the globalization ...
O papel dos stricto sensu em administração da PUCRS e UCS, na formação de empreendedores : a visão dos alunos egressos
(2014-06-03)
Stricto sensu in the administration are regulated by CAPES - Coordination for the Improvement of Higher Education, which advocates for quality, for both uses of triennial evaluations. Each program creates its own line of ...
Desenvolvimento regional e mensuração do capital social em três regiões pertencentes a secretarias de desenvolvimento regional do extremo oeste de Santa Catarina
(2014-06-03)
The concept of social capital related to the economic development of regions and countries began to gain importance in 1990 with researcher Robert Putnam. Social capital is understood as a characteristic of social ...
Grupos geracionais e o comprometimento organizacional : um estudo em uma empresa metalúrgica de Caxias do Sul
(2014-06-03)
The purpose of this study is to examine organizational commitment of employees at a metallurgical company in Caxias do Sul. This company in question is Cemar Legrand company belonging to Legrand Group. Was used to analyze ...
Dimensões da qualidade em serviços: um estudo aplicado em uma franquia de idiomas
(2014-06-04)
Service quality has been a subject frequently studied in the service marketing literature, since knowing the factors that make customers remain purchasing products or consuming services. It allows companies to target ...
Identificação dos principais stakeholders e análise dos relacionamentos existentes no contexto do roteiro turístico da localidade de Ana Rech em Caxias do Sul - RS
(2014-05-19)
The present research describes the relationship existing between the main ones stakeholders (groups of interest) identified in a specific reality, the tourist itinerary of the locality of Ana Rech in Caxias do Sul RS. ...
Sistemas locais de saúde : estudo do sistema de saúde de Caxias do Sul
(2014-05-29)
Currently various initiatives are implemented by government and academy, to the identification of a National Health Innovation and also the formation of Local Systems of Health. All economic sectors seek to study and ...
A tomada de decisão estratégica pela alta direção em uma perspectiva bourdiesiana na ótica da estratégia com prática
(2018-07-19)
This essay investigated the practices of strategic decision-making of top management (TMT) in a metallurgical company in Caxias do Sul using the sociological approach of Strategy as Practice from Pierre Bourdieu's perspective. ...