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Análise das estratégias de marketing no processo de internacionalização da marca Melissa para os Estados Unidos
(2021-12-09)
In an even more globalized world, international marketing has been standing out as a strategic tool for organizations that are looking to expand their business in foreign markets. To operate in the international market, ...
Estudo multicultural sobre influência das pistas visuais em embalagens de produto vegano no comportamento do consumidor
(2021-12-09)
The environment and ethics of human beings are in vogue these days and, seeking to contribute to the reduction of pollution, the preservation of the environment and even compassion for non-human beings, many people have ...
A exportação indireta via trading company sob a ótica de profissionais que participam da operação
(2021-12-09)
With globalization, numerous major brands have gone international in recent years and, as a result, Brazilian companies are increasingly seeking to enter the international market to expand their business. However, it is ...
A gestão de expatriados e seu papel na internacionalização de empresas da Serra Gaúcha
(2022-12-14)
With the exponential advance of the internationalization of companies, expatriation has become increasingly common within the strategies adopted by companies. This study aims to analyze expatriate management and its role ...
Análise dos impactos causados por problemas logísticos na Fórmula 1
(2022-12-09)
Throughout the event of globalization, access to the most diverse types of entertainment has been facilitated. In this context, motor sports have gained the appreciation and admiration of a considerable part of the world ...
Comércio Internacional e a política de Drawback: um estudo para implementação do benefício de Drawback isenção em uma empresa do polo metalmecânico de Caxias do Sul
(2022-12-12)
The customs regime called Drawback Exemption is a tool that can benefit companies, acting strongly in reducing costs, however there are difficulties for its practical execution in companies due to their legal requirements. ...
O papel do marketing no processo de internacionalização de empresas da Serra Gaúcha
(2021-12-09)
Globalization, together with the business internationalization, has reduced the istances between nations and consequently enabling companies to reach new markets. In this ontext, arketing becomes an important knowledge ...
Aplicação de contratos inteligentes em uma negociação comercial
(2022-12-16)
Nowadays, the technological innovations that are emerging in various areas of society can be of paramount importance to the business world. With globalization and advances in technology, companies that operate in the ...
Análise de consumidores brasileiros e americanos acerca da percepção de alimentação saudável
(2022-07-13)
The consumption of healthy foods has been growing worldwide in recent years. In front of that the present study had as purpose to identify the profile of brazilian and american healthy food consumers, their attitudes, ...