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Influência do lazer sério na felicidade, na satisfação com a vida, na simplicidade voluntária e no consumo experiencial de seus praticantes
(2022-01-27)
Serious leisure is undertaken systematically and is so meaningful and exciting to practitioners that they embark on a leisure career, wanting to practice it long-term. As a result, serious leisure brings social and ...
Valor percebido pelo cliente nas decisões de compra de móveis customizados
(2022-06-02)
Knowing the attributes that have value perceived by the customer is crucial for the success of a company. Far beyond being common information, having knowledge about the value perceived by a buyer, in relation to the product ...
Influência das avaliações no Google sobre o comportamento dos consumidores brasileiros e norte-americanos
(2020-07-15)
During the past few years, when developing a product or service, more and more the focus is on creating value through customer satisfaction. And, with the digital technologies advancement, the consumers have more opportunities ...
A lembrança de marca e o uso de brindes na promoção de vendas
(2021-12-11)
The research had as a general objective to analyze the use of gifts in sales promotion strategies and to verify the brand recall process in the consumers' minds. One of the strategies used by marketing to achieve brand ...
Representação humana, experiência estética e consumo adulto na atualidade: bonecas e colecionismo
(2021-12-20)
The present work aims to investigate human representation and its relationship with adult consumption, especially with regard to dolls collecting. The study initially presents a discussion about human representation, ...
Conectando-se ao consumidor de jogos da nova geração através da publicidade in game - caso Fortnite
(2021-07-10)
This work had the purpose of research to discover how the games of the new generation of video games connect to the consumer, through a case study of the game Fortnite. To achieve this goal, bibliographic research was used ...