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A configuração da imagem de um shopping center na percepção de consumidores locais
(2014-06-04)
The present work consists in identifying the image of Shopping Center Iguatemi Caxias, in the perspective of local consumers. Images are understood as a being organized as a net of meanings or schemes, which are arranged ...
Confiança, valor e lealdade do consumidor : um estudo desenvolvido em uma concessionária de veículos
(2014-06-03)
This work discusses the strategy of customer retention through the practice of relationship marketing in the context of retail services at the car dealership. More specifically, the Passion Automóveis Ltda., Peugeot ...
Efeitos da pandemia do COVID-19 para o e-commerce
(2022-07-13)
Necessidades e características do comportamento dos consumidores
(2022-07-25)
The present work deals with the identification of consumers' needs and characteristics. Knowing and analyzing the profile of consumers is extremely important to optimize sales strategies, when you understand the profile ...
Análise dos fatores que influenciam a intenção de compra de imóveis
(2023-03-28)
Construction market has been growing in the last decades and to understand costumer behavior has become a subject of great ambition in the organizational context, as well as a great challenge for organizations. Therefore, ...