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Análise da percepção de mães brasileiras e americanas em relação à influência da publicidade em canais do YouTube nas escolhas de consumo do público infantil
(2019-12-10)
Child consumption is growing worldwide and it is increasingly common to see products and services designed exclusively for children. The tools used to attract children have the most varied molds, however currently stand ...
Cenas pós-créditos como estratégia de fidelização de público no Universo Cinematográfico Marvel
(2019-12-10)
This monograph aims to investigate how the post-credit scenes of the Marvel Cinematographic Universe contribute to the audience loyalty strategy in the Avengers' path until Ultimato. For this, we chose the method of content ...
Em conexão com a emoção : a importância do marketing emocional para criação de lovemarks
(2020-07-30)
In a market scenario of intense competitiveness, the parity of products and services causes brands to seek new differentials. These differentials, which not only promote a good customer experience, but also contribute to ...