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Itens para a visualização no momento 21-30 of 101
A representatividade na comunicação: o papel do negro na publicidade brasileira
(2019-07-15)
This monography aims to address aspects related to the perception of Brazilian consumers about the presence of the black people in the country's advertising, analyzing the causes and benefits that this theme can bring, ...
Um estudo da obra Sonic Highways da banda Foo Fighters sob a ótica dos conceitos de storytelling e transmídia
(2019-07-15)
Since of the strategies of advertising an entertainment product can be based on theoretical concepts of communication. A series of videos uploaded from the TV series was made with the release of Sonic Highways script from ...
Mockbuster na produção cinematográfica: a imitação é a forma mais sincera de elogio?
(2019-07-25)
The main focus of this study is to identify the way in which the mockbusters are inserted in the cinematographic industry, as well as to verify its technical features in order to increase the knowledge about this practice, ...
Como a narrativa transmídia transformou Harry Potter em um fenômeno
(2019-07-15)
This work quests identify how the Harry Potter literary work became a phenomenon storytelling transmedia, associated with the importance of the consumer for the development of the literary work for other platforms. The ...
Arquétipos na construção de personagens : um estudo de caso sobre Jake Peralta da série Brooklyn Nine-Nine
(2020-07-27)
This monograph aims to analyze how the archetypes behave and affect each other using episodes of the fictional series Brooklyn Nine-Nine, verifying the way that this behavior presents itself. The method used was the Case ...
La Casa de Papel : a narrativa e a jornada do (s) anti-herói (s)
(2020-07-24)
La casa de papel es una serie española q se ha tornado un fenómeno mundial después de ser adicionado al catálogo de streaming de la Netflix.El presente trabajo visa compreender los elementos q envolvieron el suceso de la ...
Em conexão com a emoção : a importância do marketing emocional para criação de lovemarks
(2020-07-30)
In a market scenario of intense competitiveness, the parity of products and services causes brands to seek new differentials. These differentials, which not only promote a good customer experience, but also contribute to ...
As personagens femininas no jogo Mortal Kombat : uma análise estética a partir da imagem estereotipada da mulher
(2020-07-23)
This monograph analysis the female image on the electronic fighting game Mortal Kombat, focusing on its sexualized stereotype. For its elaboration, it was necessary to search for historical informations about women, feminism, ...
Análise de identidade e personalidade da Vans : estudo de caso e representação de seus consumidores ao longo da história da marca
(2020-07-27)
This study seeks to present the identity, brand personality of Vans and also demonstrate how the personality and self-concept was portrayed of consumers towards its advertisements. The research has the general objective ...