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Determinantes da retenção de clientes em um ambiente de serviços de transporte rodoviário de cargas
(2019-10-17)
Customer retention is considered a competitive factor, which can boost revenue growth (billing), as well as a possible reduction of costs and a growth in profit and profitability of companies, being pointed out as a very ...
Facilitação de valor, valor de uso e satisfação de clientes como determinantes da intenção de recompra no contexto de uma instituição de ensino superior
(2018-11-16)
The theme of this research was focused in the constructs that determine the repuchase intention, in which the research is based in a University of Caxias do Sul. The objective of this research project was develop, test and ...
Antecedentes da lealdade à marca: um estudo no contexto de uma marca de fast food
(2019-12-16)
The relationship between consumers and brands has received increasing prominence in the literature and organizational practices recently, as their importance for obtaining competitive advantages has been observed. Linked ...
Proposição de valor, configuração de recursos, facilitação e cocriação de valor e valor de uso como determinantes da retenção de clientes
(2016-05-11)
Customer retention is an imperative for competitiveness of organizations, with important effects on market share, profitability and profitability. Although studies, both theoretical and empirical, related to the determinants ...