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Táticas vinculantes, reputação do provedor de serviços, confiança e compromisso como antecedentes da retenção de clientes
(2016-07-08)
Customer retention can be a competitive advantage for service providers and, from the perspective of relational exchanges, it is essential to understand the determinants that precede, identifying the constructs that ...
Relações entre valor percebido, comprometimento, propaganda boca a boca e intenção de recompra
(2015-10-29)
Although the construct repurchase intention are being studied by many researchers, there are some challenges on the knowledge of the relationships between the determinants constructs or antecedents. For the development of ...
Relação entre inteligência competitiva, cultura da informação, aprendizagem organizacional e desempenho no setor vitivinícola da Serra Gaúcha
(2017-09-29)
Competitive intelligence is recognized as a systematic process, with interrelated phases that aim to analyze data and information, in order to support strategic decision making. However, the use of the results generated ...
A transformação de uma transportadora em um operador logístico como forma de agregar valor aos serviços prestados e ampliar a sua competitividade
(2014-04-28)
The logistic has been revealed an strategic element, making possible the differentiation on assistance to customers necessities. So, logistics operation outsourcing turns real, and it gets the organizations to focus on ...
Sistema Toyota de desenvolvimento de produtos : uma análise em empresas moveleiras no polo de Bento Gonçalves
(2014-04-25)
The process of product development is an important factor to boost a company's competitive edge and has become increasingly critical due to the growing range and reduced lifecycle of products. A process of product development ...
A relação entre a imagem do varejo de vestuário e a lealdade de consumidores da geração Y
(2016-07-25)
In the highly competitive retail market there is a constant search for differentiation and customer loyalty. However, understanding how store image attributes are perceived by consumers is a matter of paramount importance. ...
Technology entrepreneurship: an exploratory study
(2018-05-21)
Technology entrepreneurship refers to the use of technology to create and explore business opportunities in order to generate value, based on entrepreneurship and technology that may generate innovation. Based on this ...
Metodologia para a determinação das propriedades mecânicas de compósitos de poliamida 6.6 reforçados por fibras de vidro longas através da simulação de injeção
(2017-12-20)
The use of long glass fiber-reinforced thermoplastic composites has increased considerably in the last years. However, the mechanical properties of these materials are strongly dependent on their microstructure (orientation ...