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A lembrança de marca e o uso de brindes na promoção de vendas
(2021-12-11)
The research had as a general objective to analyze the use of gifts in sales promotion strategies and to verify the brand recall process in the consumers' minds. One of the strategies used by marketing to achieve brand ...
Impacto de microfissuras em módulos solares de silício em sistemas fotovoltaicos
(2021-07-29)
Microcracks in solar modules are common and appear in different ways, from transport, handling and even natural causes, affecting the energy production of photovoltaic systems. Therefore, the objective is to damage a solar ...
Video games como mídia publicitária: análise da marca Cup Noodles inserida em final Fantasy XV
(2021-12-11)
The purpose of this research was to discover how storytelling differentiates the Cup Noodles ingame announcement in Final Fantasy XV of the others, following a case study of the Final Fantasy XV game. To achieve this goal, ...
Jogador de xadrez robótico com visão computacional
(2021-07-02)
This project creates an automated chess player that, through computer vision and automation, can detect the opponent's moves and respond with their own moves autonomously on a physical board. To this end, a board was built, ...
Análise dos potenciais benefícios e desafios associados à utilização da blockchain no gerenciamento de processos logísticos marítimos
(2020-12-16)
With the advancement of new technologies, and highlighting blockchain among them, there is a great potential for restructuring in supply chain management. Segments such as the international logistics chain still use a large ...
Proposta de aplicação em realidade aumentada para dispositivos móveis no livro Voos da alma
(2021-12-07)
This work intends to clarify the concept of augmented reality, explaining its technology in a comprehensive and accessible way, with practical examples in some areas of performance with emphasis on applications in mobile ...