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Tornar-se educador e educadora social : a relação entre as experiências vividas e o cotidiano profissional em serviços de convivência e fortalecimento de vínculos no município de Caxias do Sul
(2023-03-29)
La presente disertación investigó la relación entre las experiencias de vida de educadores y educadoras sociales y su desempeño en Servicios para la Convivencia y Fortalecimiento de Vínculos. Desde el concepto de educación ...
Percepção de marca no futebol: um estudo de caso do Clube Red Bull Bragantino
(2022-12-16)
This monograph has as main objective to understand the effectiveness of the incorporation of the Red Bull brand in Clube Atlético Bragantino and its relationship with the consumer public. Through the case study carried out ...
Publicidade social e redação publicitária: técnicas de persuasão utilizadas em campanhas publicitárias criadas para o bem
(2022-05-18)
The present work aims to understand the persuasion techniques used in social advertising, mainly through the eyes of copywriting. Social advertising and the relevance of It's discourse have, over the years, been gaining ...
A floresta consumiu a estrada: análise da propaganda da edição “Amazônia, um novo Brasil” de 1973 da Revista Manchete
(2022-12-14)
The objective of this work is to analyze the pages of the special edition of Manchete magazine from 1973 "Amazônia, Um novo Brasil" through the narrative discourse. For this, the emergence of the Transamazônica highway ...
Pandemia de COVID-19 e o uso das redes sociais: a busca por procedimentos estéticos e a reafirmação dos padrões de beleza
(2021-12-11)
This paper aims to understand how following social networks for long periods of time can be increasingly reaffirming the standards of beauty that have been imposed on women throughout history. Through the chapters on each ...
Sensorium: design e experiência multissensorial no ecoturismo para pessoas com deficiência visual
(2021-12-23)
Ecotourism is part of a scenario little consumed by the visually impaired in Serra Gaúcha. Local places do not have the right accessibility so they can make the most of it and have a memorable and appropriate experience. ...
Motivação para o consumo de suplementação alimentar em mulheres praticantes de musculação
(2021-01-27)
Abstract: The presence of the female public in the fitness centers has grown considerably in recent times. Women, increasingly interested in achieving a healthy body and / or within the standards of beauty manifested by ...
Universidades comunitárias e compromisso social emtempos de mercantilização da educação superior : "o dizer a sua palavra" na percepção de investigadores da educação
(2023-03-25)
This PhD thesis is about community colleges and their social commitment in times of commodification of higher education: "saying your word? in the perception of education researchers. To carry out this research, it was ...
Bebê fixer : design thinking aplicado ao consumo consciente de móveis para bebês
(2021-07-24)
As society grows, new forms of consumption emerge - and that's a fact. Conscious consumption is no longer na isolated claim by small groups of people, instead, it's being adopted worldwide by society, especially for people ...
O uso dos memes como estratégia de comunicação digital: uma análise sobre o case Netflix
(2022-12-13)
By observing the current technological and communicational context, it's possible to see the need for innovation and constant creation of strategies on the part of brands that seek to stand out and arouse the attention of ...