Como a publicidade e comunicação são aplicadas em The Last of Us e nos jogos digitais independentes

Abstract

In this project, a study was carried out on advertising in the world of digital games, focusing on the critically acclaimed game, The Last of Us. The relationship between video game fans and the industry was also addressed and how they can generate free publicity for a game, in addition to the convergence of media between games, series and cinema. Finally, when choosing ethnography as a methodology, the issue of the global and Brazilian independent (indie) industry was also deepened, and how they can use the absolute success of The Last of Us in sales to improve the advertising of their games with smaller budgets. [resumo fornecido pelo autor]