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Endosso de influenciadores digitais sobre a decisão de compra internacional 

Andrioni, Cassandra Nunes (2020-12-14)
The popularization of social networks and the expansion of internet access has increased the number of users on online networks, enabling the emergence of digital influencers. These new influencers who produce content and ...
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Influência de cores caracterizadas como masculinas e femininas no comportamento do consumidor: um estudo multicultural 

Pfeifer, Crislei de Abreu (2020-12-14)
Color is an important marketing tool that affects consumer behavior and its perception varies according to socioeconomic, cultural, and demographic factors. Therefore, the current study verified the influence of colors ...
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Smartphones: identificando os efeitos do marketing na percepção de satisfação do consumidor com seu dispositivo atual 

Gil, Lucas Pires (2020-12-10)
The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...

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AutorAndrioni, Cassandra Nunes (1)Gil, Lucas Pires (1)Pfeifer, Crislei de Abreu (1)Schlagwort
Comportamento do consumidor (3)
Comércio internacional (3)
Comércio eletrônico (1)Comércio virtual (1)Marketing (1)Marketing na Internet (1)Satisfação do consumidor (1)Smartphones (1)... mehrErscheinungsdatum
2020 (3)
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