The popularization of social networks and the expansion of internet access has increased the number of users on online networks, enabling the emergence of digital influencers. These new influencers who produce content and ...

Color is an important marketing tool that affects consumer behavior and its perception varies according to socioeconomic, cultural, and demographic factors. Therefore, the current study verified the influence of colors ...

The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...