Search
Now showing items 1-2 of 2
Estratégias de branding em países da América do Sul: uma análise comparativa no segmento de smartphones
(2020-07-15)
Nowadays, technology and innovation is one of the fastest growing segment in both commercial and economic areas, generating vast competition between several companies. Therefore, it is pertinent to understand how the main ...
Smartphones: identificando os efeitos do marketing na percepção de satisfação do consumidor com seu dispositivo atual
(2020-12-10)
The cell phone has evolved from an interpersonal communication device to a multimedia machine. Smartphone development companies innovate rapidly producing successive generations of mobile devices. The rich number of users ...