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Itens para a visualização no momento 421-430 of 476
Impactos da inovatividade, da inovação de produto e da capacidade tecnológica no desempenho organizacional
(2018-02-28)
The competitive organizational environment changes quickly, due to the competitive pressures of the market. Observing the globalized scenario, there are movements that have emerged from the concept of industry 4.0, coming ...
Intenção de recompra de cervejas especiais : efeitos da imagem de preço de produto e do valor percebido
(2018-02-20)
The image of product price and perceived value are important indicators of the intention to repurchase. To this end, the objective of this study was to verify the relations between the product price image, the perceived ...
Produção e caracterização de nanocompósitos expandidos de poliestireno, reforçados com nanofibras e nanowhiskers de celulose obtidas a partir de fibra de curauá
(2018-02-20)
The search for materials of natural origin, with less environmental impact and with the same properties of synthetic materials is increasingly focused on research in the field of engineering. One way to doing this is a ...
Cocriação, valor de uso, satisfação e custos de troca como antecedentes da retenção de cliente no ensino superior
(2018-07-30)
The customer retention is considered a possible source of competitive vantage and a key factor of success to organizations that seek to improve their market share and profitability. However, there isn’t a consensus about ...
Determinantes da lealdade à marca: um estudo no contexto de uma marca de refrigerante
(2018-08-16)
Developing and maintaining consumer loyalty towards the brand is a strategic requirement for successful business. In the current competitive context, the consumer is no longer interested in buying products or services only ...
Technology entrepreneurship: an exploratory study
(2018-05-21)
Technology entrepreneurship refers to the use of technology to create and explore business opportunities in order to generate value, based on entrepreneurship and technology that may generate innovation. Based on this ...
Análise da influência dos parâmetros de processo no fresamento de Inconel 718 sobre o desgaste e a qualidade superficial
(2018-04-11)
Nickel alloys have the ability to resist extreme conditions, as a result, they are in evidence among different industrial areas. Nickel alloys milling is often associated with high manufacturing costs and low productivity. ...