Revista Claudia: representações do feminino e da beleza (2014-2020)

Abstract

This thesis, carried out with the Graduate Program in History, Professional Master's Degree, and related to the line of Sources and Collections in Research and Teaching of History proposes to analyze the representations of female beauty on the covers of the Brazilian magazine Claudia during the second decade of the 21st century, more specifically from 2014 to 2020, to examine the teaching of History in its relations with feminist struggles. The main objective of this study is to investigate the representations of the feminine and beauty on the covers of Claudia magazine, in the time period between 2014 and 2020, thinking about possible connections to the teaching of History. As the main theoretical and methodological contributions for this study, we highlight Chartier (1998, 2002, 2009, 2010, 2011 and 2020), Louro (1995, 1997, 2008), Mira (1997), Pedro (2012), Peen (2017), Perrot (2007), Pinto (2010), Scalzo (2011), and Scott (1995). From the analysis of the selected covers, we noticed that, from 2015 on, they started to feature more issues that were important and relevant to women, possibly influenced by the wave of protests that took over Latin America in 2015 and 2016. Recurrent topics related to fashion and the changing of the seasons, the representations of the thin female body, appeals to a 'natural beauty', the predominance of white women, the lack of representation of bodies that do not fit the white, thin, famous, and successful woman standard, the constant maintenance of the fragile, delicate, and beauty-conscious feminine, these are some of the connections we found among the covers we analyzed. As a propositional approach and in connection with the teaching of History, considering the media and the creation of new discourses on the place of women and their role in History, we produced a series of podcasts that were broadcasted on social media, especially on an Instagram account called Protagonismo Feminino (Female Protagonism). The theme of the podcasts was the machismo (male chauvinism) present in women's day-to-day life from a selection of some broader themes, such as machismo in sports, machismo in classic Brazilian literature, the historical invisibility of women, violence against women, black feminism, and the representation of the feminine and beauty. We can conclude through this study that machismo still permeates our society and is present in our daily lives. Thus, gender studies are important, so that we can understand the process we are going through and fight against it. [resumo fornecido elo autor]