A relação entre elementos formadores das capacidades dinâmicas e o desempenho das empresas hoteleiras: um modelo de mensuração

Abstract

Tourism is an activity in constant growth, subject to frequent transformations and has great social and economic relevance. Its characteristic is the exchange of experiences in human relationships through hospitality. In the context of the distribution of tourist services/products, with all its complexity, the accommodation sector is based on commercial hospitality, that is, the management of hospitality services. This work aims to propose a model for measuring the relationship between the elements that form dynamic capabilities and the performance of hotel companies in the city of Gramado/RS. The specific objectives seek to meet the general objective by: (1) proposing a protocol for evaluating the dynamic capabilities to be developed in companies in the hotel sector; (2) identifying the dynamic capabilities existing in hotel developments with different management models; and (3) measuring the interference of these capabilities in the performance of organizations. The methodology is applied research, with a quantitative approach, with a data collection strategy via survey with multivariate data analysis through structural equation modeling. The total number of valid responses was 274 with 36 different participating hotels, an adequate number for statistical verification of the structural equation model. The results indicated that the detection processes, or sensing, present and active in hotel enterprises, contribute positively to the formation of dynamic capabilities, as well as the processes of apprehension, or seizing. When testing whether the processes of continuous renovation, or transforming, present and active in hotel projects contribute positively to the formation of dynamic capabilities, the hypothesis was partially supported, indicating a result recommended by the literature, but within parameters that do not exclude its validation, even if partial. Finally, the use of performance indicators present and active in hotel projects presented a positive contribution to the formation of dynamic capabilities. Therefore, it is possible to infer that the development of dynamic capabilities in hotel projects establishes competitive advantages. The research also presents economic performance indicators, with data from 2019 and 2020, which are added to the analysis of the hypothesis test, contributing to the support of the thesis proposal. [resumo fornecido pelo autor]