A cultura da inovação e as tecnologias das indústria 4.0 em concreteiras

Abstract

It is a fact that organizations aim to stand out in the market and obtain advantages that differentiate them from their competitors. For this to be possible, it is important to know yourself and your competitor, and choose between the different strategies which are applicable to each context. Seeking this knowledge, this master's research focuses on analyzing the culture of innovation and the technologies of Industry 4.0 in concrete companies, delimiting the study to organizations that are part of the Brazilian Association of Concrete Services Companies - ABESC. With a qualitative and exploratory approach, the research is based on two research categories: on the culture of innovation in organizations, and on the set of enabling technologies of Industry 4.0. These two research categories were coded into five themes: innovation, innovative environments, culture, innovative attitudes and Industry 4.0 technologies. Data were collected through open structured interviews applied with representatives of the concrete segment and later analyzed using the NVivo software. The research results indicate that in the culture of innovation category the subcategories that stand out are: values and beliefs, cultural aspects, influences and new methods and new products. In the Industry 4.0 category, the following stood out: information management, lack of knowledge, horizontal and vertical system integration, cyber security and big data and data analysis. [resumo fornecido pelo autor]