A relação entre recursos estatrégicos e inovação de produto para a obtenção de vantagem competitiva em empresas da indústria moveleira

Abstract

The importance of innovation to socio-economic development of a region, lies in the ability of economic transformation; but it is necessary that a company adopt innovation as part of its strategy and that this is linked to an industry standard for innovative behavior, to expand its competitive capacity. In this sense a Local Productive Arrangement (LPA). Has a key role in the development of the enterprises and the region. Innovation has been the subject of stuc\ies in various sectors ofthe economic activity, emerging as a response to improve the competitive performance of organizations. The companies, in search of a better market position, believe that innovation is worth using and develop new technologies, products, services and management methods. The furniture industry of Rio Grande do Sul has its rnain LPA located in Serra Gaúcha. In the context of the furniture sector, the rational use of strategic resources and the generation of innovations has been used as a means to maintain and expand the 'market position of organizations; so the fundamental theme of this thesis is to study product innovation and strategic resources from the perspective of resource based view, as a source of sustainable competitive advantage. This research aims to measure and analyze the overall relationship between product innovation and the resources used by companies in APL Furniture Serra Gaúcha, from the perspective of competitive advantage. The methodology used in this research is a quantitative and descriptive study, through a survey. Means of investigation used for data collection occurred through' structured interviews with a questionnaire to 423 companies. For data analysis, was used Structural Equation Modeling methods. Through the results, was obtained the analysis of lhe relationship between product innovation and the resources used by companies of the furniture industry. The contribution of this study for future academic research lies in the results obtained to assess the relationship between specific resources (System lnformation, Human Resource, Knowledge Management, Alliance) with product innovation and with New Product Development Success. The empirical study showed that product innovation is a result of the use of resources, which constitute the conditions for innovation. The business community will find from this study a new method to evaluate the history of product innovation, considering that companies have resources capable of producing innovations and impact performance against other organizations. From this study, the firm's furniture industry finds information on the use of strategic resources, which increase the innovative capacity.